All industries today are driven by innovative tech, including entertainment and media as well. From cutting-edge VFX to countless streaming media options to innovative VR games tech to brand-new platforms and channels for advertising, trends in the tech industry promise a bright future ahead as they make a drastically loud impact on the consistently evolving industry!
It was during the pandemic Tech dependency amplified, allowing people with options that didn’t seem feasible before. It was during this period that entire populations went completely digital to survive several long periods of nationwide lockdown as the dot com industry flourished like never before!
Thus, helping world populations across the globe to stay afloat whilst they took the digital route. Hence, as the world recovered from the pandemic, it changed things for the greater good. Let us walk you through some of the top trends that are expected to drive innovation:
The Transformative Power of A.I.
If you thought that Artificial Intelligence (A.I.) was merely another innovation on the side, think again. This innovative piece of tech is taking large strides in various industries, including media entertainment as well. Thanks to A.I. today, you can generate content like never before! For instance, Amazon’s virtual assistant tech, Alexa has the full capacity to create music – just by using strong algorithms or audio samples.
Another example is that of the cable service, TiVo, which was said to be the first in the industry. It analyzed the watching habits of the average American while personalizing recommendations so that the user’s needs for media entertainment were fully catered to. Though it may seem that A.I. has taken over our lives but its gradual integration is just helping us live a better life, no matter which domain one selects!
The Inclusive Popularity of the Metaverse
Many people not just within the I.T. industry but other spheres as well believe that the internet is ready to enter its next phase. Thus allowing a vision to come alive! And that’s where the Metaverse steps in. For it is an immersive space, which is definitely for sure something that will blow you away! A space that any detail-oriented user would want to engage in. If you enjoyed attending digital events or simply leading them and want to expand your range of options, then allow Metaverse to take hold of the reins! Being more than just another impressive piece of tech, Metaverse aims to target reality, making it seem boring and colorless in comparison with the psychedelic world it offers. While blurring lines as it furnishes entire intersected digital environments that take visual sophistication and collaboration to the next level!
For instance, if you want to visit the premiere of the latest release with your friends, then you can do that with the Metaverse, for its cutting-edge tech allows you to just do that without actually gathering at a spot. This is another reason why industry giants are super excited to truly push all limits and experiment with this. For instance, The Walt Disney Company has announced extensive plans to create and patent a Metaverse-themed park, which is meant to transform the conventional theme park experience like never before!
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Arresting NFT Art Pieces Without Worrying about Counterfeit
Pick any period of the past or even as close as the last decade and you would observe that a common worry for most artists and creatives alike is their work being forged or plagiarized in any way. However, new-age tech seems to have a solution for everything, successfully resolving one of the most common worries of all time as well! And that’s where the non-fungible tokens, better known as NFTs come in. One of the most popular cryptographic assets in the world today, these tokens represent a specific kind of physical or digital property that’s impossible to alter in any way. Nor can they be shared or separated in any way.
While the unique nature of the characteristic NFT piece cannot be challenged, it only makes these tokens quite powerful as a resource. Hence, if the media and entertainment industry did adapt to this tech, they could protect their content beyond the laws of copyright and infringement! Thus, the NFT would not only protect the sovereignty and authority of the creative over their work but also help them earn quite attractively since NFTs support credibility and exclusive ownership, which is a huge benefit for both parties – the seller and the vendor.
Social Media 2.0
If you enjoy tech movies, then you would probably know the pros and cons of creating a digital identity. Though it is vastly different than the one you have in reality, it really helps to distinguish the next big thing! And while this has been going on for a while now, thanks to the multitude of social platforms available today, this continues to be an evolving space, which still needs to be clearly defined. However, that’s not the only way social media platforms are used today.
Social media 2.0 aims to describe the preferences of the new generation, who favor bite-sized content that’s not only quicker to digest but is also easier to remember without taking up much time or even space. With long-form content considered tedious and stuffy, social media 2.0 truly allows one to express with much abandon, without any worry about the negative aspects that came with traditional mediums.
The Creator-Driven Economy
As we come to the final trend, the ones mentioned in this short list are some of the most popular ones. And there are plenty of others that are present in the market but are not as widespread as these mainstream ones are. As social media transitioned into its next phase, it popularized the ‘influencer’, who were the stars of tomorrow. For they were not only reliant on external factors for content production but were independent enough to not lose their ground. While also creating content that resonated deeply with their audiences.
This brings us to the most part of the equation. These content creators are part of a cycle that comprises of businesses that were built via the unconventional help and affiliation of curators, influencers, and a wide range of tools, easily available for anyone to use. Interestingly, this class consisted of a wide range of businesses that ranged from well-established ones, who were thinking of taking a leap with their marketing strategies to new start-ups, who were just ready to take their first flight in the corporate jungle!
Wrapping It Up,
As we conclude this short piece, it is important to note that things are changing and the global community has truly opened its arms to welcome all kinds of digital transformation. On the other hand, it’s always better to be aware of all the different trends in the industry and keep a constant check on those that are expected to get – just bigger and better, eventually ruling the roost down the road!
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