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Never in a million years would anyone have considered putting an electronic repairing business on social media for marketing purposes. Today’s market has become so saturated that even handyman businesses, like electrical repairs, need an online presence to stand out. If you are one of such businesses, here are six tips to help you leap into digital marketing head-on.
Have a user-friendly website
Websites are essential in today’s world if you wish to market your business successfully online. You should aim for a functional and aesthetic website. Use colors and designs that reflect your style but keep it professional, and ensure accessibility and convenience are apparent throughout the entire layout.
Ensure visitors can find what they’re looking for by providing all relevant information about your business and services. Mention your working hours, price list (if possible), what type of services you offer, etc. Ensure all your contact details are in plain sight, preferably on the home page; your phone number, email, and contact form should all be just a click away. And if you can make it mobile-compatible, your clientele will swoon over your tech-savvy profile.
Implement local SEO
Think of local SEO as the friendly neighborhood superhero of the internet. It swoops in to save your business from obscurity! You want to pop up when potential customers are searching for an electrician nearby, and you can achieve this by doing keyword research to find out what terms people are using.
Consider using location-based keywords, mentioning your city, town, and neighborhood to make it more focused so you can do location-based targeting. Once your keywords are in place, sprinkle them throughout your website, including them in headings, meta descriptions, and even image alt texts. This helps search engines understand what your site is all about.
Create a Google My Business profile
Google My business profile is like having your billboard on the busiest street in town, minus the hefty rental fee. Claim your profile and fill it out completely; add all essential details, like your business hours, the services you offer, and some high-quality photos of your work.
Uploading pictures can help humanize your business’s existence and add credibility to your business profile, helping establish trust. With your Google business profile in place, actively encourage your happy customers to leave reviews.
A glowing review is like a gold star on your report card; it boosts your credibility and makes you more appealing to potential clients. Plus, when people see that others have had a great experience, they’re more likely to trust you.
Run paid ads
Everyone wishes to have organic growth, but there is no shame in promoting your business through paid campaigns on social media. Focus on platforms like Facebook and Instagram, where visuals reign supreme, and pick a single focal point in the beginning to save yourself from stress and burnout.
Create eye-catching ads that highlight your services and showcase your personality. Don’t be afraid to show a bit of humor or your personal touch; people love connecting with real people. Besides this, use geo-targeting features to reach potential clients in your service area and give your ads campaign a better chance at targeting local interested parties looking for similar services.
Convert your seasonal deals into attractive ads and run them on social media while adding a call to action. Promoting deals can be a sure-shot way of leading potential customers to your page and compelling them to use your services.
Share helpful tips
Become the go-to expert in your online community by offering help through informative and educational content and getting everyone swooning over your expertise and knowledge. Create short, snappy videos showing how to handle simple fixes, which can be super engaging and shareable.
Think about topics that are constantly nuanced to customers. This will help your audience build your reputation as a knowledgeable friend they can always rely on. Infographics are another great way to share information; they are easy to read and shareable and are perfect for breaking down complex information into bite-sized, visually appealing pieces.
Try incorporating as many formats as possible: text (blogs), reels (IGTV), feed posts, pictures, and infographics. Keep mixing your content medium to keep your profile attractive and engaging. Opt for
available on PosterMyWall to get your designs in order or even get some inspiration to test your creative flair.
Leverage customer testimonials
Nothing sells your services better than happy customers singing your praises, and the best marketing is a positive remark your customers can make about your services/business. After
When completing a job, don’t be shy, and ask your clients for honest feedback on your social media handle, website, or Google business profile.
Gather those glowing testimonials and showcase them on your website and social media; you can even use them as content for your Instagram handle. Use reviews to create detailed case studies about your best projects, complete with before-and-after photos.
These highlight your skills and give potential clients an idea of what to expect when they hire you. Visual testimonials are compelling, so leverage that for your case. Consider creating short videos of satisfied customers talking about their experiences.
With these strategies, you’ll be well on your way to becoming the talk of the
town (in a good way, of course). Get out there, electrify your online presence, and let your business shine brighter than a freshly installed chandelier!
